Are you looking for something unique and different from the classic pizza-pasta Italian restaurant?
Well In Parma is the place for you.
Our core is the authenticity represented not only by the fact that we come from Parma, famous for Parma Ham and Parmesan Cheese and considered as the Italian Food Valley but also by the fact that we focus only on Italian Food Roots products.

Our aim is to serve top quality authentic products coming only from small producers and we try both to educate people about the products through our passionate staff, books and videos and to teach the traditional ways on how to consume them...such as our famous sparkling wine served in a bowl! And if you are in a rush, don't worry, you can come and take home some of the passion from our wide range of take-away products.





FOOD ROOTS

FOOD ROOTS is the only entity in the world dedicated to European Protected Designation of Origin products selecting the best small producers.

FOOD ROOTS products are PROTECTED: around a thousand products -vegetables, fruit, cheese, meat beer and wine- all over Europe have been awarded the status of PDO and PGI by the European Commission. This certifies the area and methods of production and designates them as rare and artisanal food.

FOOD ROOTS products are AUTHENTIC: the authenticity is certified by the PDO seal to guarantee that the products are still made in the traditional way.

FOOD ROOTS products are HANDPICKED: the highest quality possible is achieved by handpicking only the best small producers, who are being less and less acknowledged and gradually disappearing due to mass production.

FOOD ROOTS. Our producers love their products so much they don't want to give them away! That's why we have to snatch them from their hands!